Advertising in anime blogging

A wise man said that some books are need to be read in entirety; some need to be read in parts and portions, and some need not be read at all. I have been able to write quite a number of posts because I am not burdened with schoolwork; consequently, that has made my mind more lucid and more accepting of new data and new information. I am now in my final days of relaxation: school looms again and will come in a few days from now. Since I am utilitarian, I believe in sucking the marrow of life as much as I could in the few days that remain. Who knows, this may be the last time I can write posts with such a relaxed mind.

Shion no Ou
I can play Shogi again. With my mind, that is.

Bateszi, in an e-mail correspondence, reminded me that I should write because I wanted to, and because ideas simply created tempests in my head I decided to read up on them before I started writing another post. Research always adds something novel to any write-up.

The idea of this post came to me when, upon searching books in a second-hand bookstore, I came upon Advertising: Theory and Practice. It was a textbook perhaps for mass communication majors, but I read some pages because of the relevance I saw it had with anime blogging. It seemed farfetched, but I just knew I could write a post that related advertising with anime blogging.

I only read one division of the book, and going back to my very first statement I realized that the wise man was truly right. Reading the entirety of the book would not have given me more of the data that I wanted to write about, and it would also only have wasted a lot of my time. I focused on the part of the book that dealt with consumer research, product analysis, and market analysis – the market being the blogging business, the consumers the readers, and the posts the product of the bloggers. But even after reading a hundred pages of technical details, only one aspect of consumer research struck me most that really made me conclude that anime blog posts were a product in and of themselves. In fact, despite reading through the division with moderate diligence, that was the only part of that division that affected me.

Before presenting the relation that allowed me to connect anime blogging and advertising, the division is summed up as such: production is motivated by the desires of the consumer. Successful businesses build upon the principle that the consumer is king: that is, with research and subsequently development, producers can create products that cater to the desires and the wants of the consumer. If they cater to it well, they will succeed and prosper. Otherwise, they will fold up.

The main point that impressed upon me were people’s primary and selective buying motives. Of course, it can be argued as common sense but I obtain more satisfaction not merely banking on my judgments but on sound references. Primary buying motives are motives that lead a person to buy a generic product – and I believe anime blog posts are a generic product. People desired to spoil or inform themselves of the next episode of a certain anime series, but they had certain drawbacks: most of them did not know Japanese, and most of them could not wait. I would argue that Omni‘s blog is so popular because he was among the very first to provide for this desire of certain people (pioneer) and thus remains to be accepted because of both the timeliness and the age of his blog.

Jason also is popular because he was among the very first anime bloggers to write about editorials, and so he was also among the pioneers.

What remains, then, for the majority of anime bloggers like us?

We try to impress upon people’s selective buying motives. Since the book is archaic, the example it gave was of a Smith-Corona typewriter which had all the other facilities of a typewriter but had a patented page gauge in addition. To explicate in more modern examples, I, for example, write an eclectic blog which favors the intercalation of literature, anime, and media in general. I may have written episode summaries in the past, and there are a lot of other people like me who write editorials, but I seem to be the only one (for better or for worse) who also focuses on literature as well as anime.

In this sense, we are all advertisers. We are all practitioners of advertising despite us not knowing it. This is because we want our products (our blogs) to be sold. Profit, however, does not come from money, but from visits and comments. I personally prefer the second ‘denomination.’

P.S. Thank you, Totali. I appreciate the time spent and your glorious donation of my valued ‘denomination.’ In addition, special mention to Kljigen (I want to touch you that much?), Akai, and meganeshounen. These people are those who buy my ‘products’ with regularity. 🙂

11 Responses to “Advertising in anime blogging”

  1. Kljigen Says:

    Yes you want to touch me that much. You know you want it.

    Well i agree with you post. You write because you want people to read them (unless you are writing just for yourself but there is little people like this isn’t it), and of course for people to read them, you need to advertise it. Everyone can do episode summaries, but what differs one summary to the other? Contents aside, since contents of episode of episode summaries are usually the same, it is actually how people advertise their blog. Do it well, you attract reader, gain popularity, and build a name for yourself. It’s like brand recongnition. Why do you buy Nike and not Reebok? Why R1 DVD but not ODEX? Advertising can be applied in everything and even blogging. Why have blogroll? Why RSS feed? It’s the same logic, just that the profit isn’t real money (Well unless you have ads on your site, then its a different story.)

  2. Totali in class Says:

    Aparrently I’m one of the few who doesn’t see anime blogging as a “selling” thing, or an attempt to get my name out. Yes, Omni, Jason, and the remaining original bloggers are extremely popular, but the times have changed. There is now a very solid community of anime bloggers, full of unique characters who have their own voices. It’s not a matter of forcing yourself to make something new, but rather a matter of having your own style or voice.

    I’ve been told quite a few times that my new blog is becoming popular fairly quickly (something that I don’t understand myself), but if I had to say what I brought to the table, I’d probably say that I am one of the few episodic summary bloggers that actually interacts frequently with the rest of the community. I don’t offer anything really new to the table, as summary blogs have been around since the beginning, but I think my readers just like the fact that I have a different opinion and approach from the rest of my type.

    The same goes with editorial blogs or even meta bloggers. As long as a writer has a voice in their writing, readers will appreciate reading as they can feel like they know the author. Things like agregators pull the community together, and readers can enjoy many different blogs of the same “genre”. Many also pick and choose to their tastes. In the end, it doesn’t matter as long as you enjoy writing. An audience will be there that shares your opinion, and it shouldn’t matter how big that audience is.

    (I’m going to have to cut this short because I am in the middle of a lecture….)

    PS:Yea, I have ads on my site…but it all goes towards…..keep the community alive! xD

  3. TheBigN Says:

    What’s the hook that you want people to catch on? Do you want to change that hook from what you started the blogging for? Is integrity a factor here?

  4. Michael Says:


    I couldn’t agree more.


    1) As long as a writer has a voice in their writing, readers will appreciate reading as they can feel like they know the author.

    I totally agree with this. As long as the voice is as unique as individual, readers will read if they commiserate with the author, or possess the same sentiments.

    2) In the end, it doesn’t matter as long as you enjoy writing.

    Correct. But to be a considerate person, I think if anything happens, we should let whosoever reads our blogs know.

    3) An audience will be there that shares your opinion, and it shouldn’t matter how big that audience is.

    I hope so. I pray for this.


    I … really don’t understand you. What do you mean?

  5. Ryan A Says:

    Mmm Mmm, I understand. Good point.

    Of course, when sitting at the “Write a Post” page of WordPress, its really encouraging to write for readership.

    -writes post-

    Sad to here your relaxation period will go away soon. You’ve been kickin’ out the posts 🙂 It is understood though that school ties up a whole ton of time. Maybe a blogger solution is to provide something in the disclaimer like:

    If I haven’t posted in weeks, fear not, I am not dead, but shoot me an email just to be sure. And feel free to comment anywhere, I’ll respond. 🙂 idk, just making stuff up.

    Ah, weekend so near!

  6. Aloe Dream » Blog Archive » Blogging without the chains Says:

    […] Not-a-chan! This post has been coming, as I’ve taken some thought after reading Michael’s posts and responses. Maybe it has nothing to do with AnimeBlogging, perhaps nothing to do with anime in general, actually, I’ve decided not to write about my blogging style and just let it dangle, because I’ve already written about it in my About section. I will write about something else, Reflective-style. A sort of compliment to Michael’s recent post on Advertising, which deals with what I’ll call Product-style. […]

  7. Michael Says:


    Well, all good things must come to an end. I guess the end of this spree of mine is the beginning of school.

    I have been doing that which you recommend for a long time now. That was the reason why I kept on posting about DotA and frustration some time ago.
    That was a thoughtful post of yours, btw.


    I will take those questions as challenges. I am not sure if I can satisfy you, but I will try my best.

    1) What’s the hook that I want people to catch on?

    I do not know with others, but I guess I want to write opinions and thoughts regarding anime not only as a compendium of animated series but as part of the whole spectra of media that are ubiquitous nowadays. I do not want them to emulate the topics I write about, but I want them to discover that the experience of anime can be traversed by more than one path.

    2) Do you want to change that hook from what you started the blogging for?

    I guess the hook itself has changed through a year or so of my blogging. Initially I wrote analyses about particular episodes of particular anime series and linking them to other forms of media. The linkage was not intended, it just occurred.

    I guess now I write about the linkages and the interconnectedness of media themselves, so I have broken free of that. I would not know if it was for the better or for the worse, but I like the fact that I can write with more brevity nowadays.

    3) Is integrity a factor here?

    I would not know. I have tried my best to be as honest to my readers as possible, but I honestly would not know.


    I am glad to see another Filipino reading my blog. I am amazed, though. Those are a lot of series you are watching. I have only three for current series, lol.

  8. TheBigN Says:

    The question came from you statements about blogging being advertising and selling our blogs to our readers. It made me wonder about being true to oneself, I guess. Like if we change what we write about according to the readers: How much can be done with that before you could say that you’re selling out? And in the case of blogging, what does that mean? Writing not for fun anymore, I guess.

    A lot of jumbled thoughts and such. Sorry if they were confusing. :3

  9. meganeshounen Says:

    I’m not a blogger myself, so I guess I can’t contribute much now, but I sorta get the reason here. Of course people would only read stuff that they are interested in or at least informative to them. That’s normal for human nature; to seek greater happiness and such.

    That also goes for the other aspects of proper blog maintainance, which includes making a good layout of the site, improving one’s post making skills, etc. All you need to improve the readability of your site… thus possibly improving viewer counts…

    Then again, you could just post for the sheer fun of it. And I think that’s the easiest ways to blog. But it’s not the most soughtafter way though.

  10. Michael Says:

    /mike touches meganeshounen …

    YES. I AGREE. :V

  11. usagijen Says:

    I believe that most, if not all, bloggers have that lingering desire for people to read the stuff they write. Who doesn’t love attention?! xD Given that, even if you say that you write for enjoyment and fun, you still do it in such a way that your product will sell well, depending on the reaction you want to elicit from your target audience.

    In the case of people who doesn’t really prioritize this marketing aspect of blogging, I believe the fact that they put much time and effort into their posts is a proof that they have a certain product focus. They don’t go about shamelessly plugging / advertising their site, but they write in such a way that it’ll be considered a worthy product, for self-fulfillment and enjoyment, like the case of Totali.

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